Bernard Lu Chong, the architect behind a billion-dollar investment empire, seamlessly merges traditional businesses with innovative tech ventures across retail, real estate, entertainment, and food and beverage sectors. His journey began at La Salle University in Manila, where he cultivated a passion for entrepreneurship alongside his Electronics Computer Engineering studies. From elevating his family's footwear brand, World Balance, to diversifying investments across ASI Studios, Energy FM, Tim Hortons, and Kko Kko, Bernard's strategic acumen drives success on a global scale.

Beyond business, Bernard champions philanthropic endeavors like Synergy88 Studios and the BrenSEED Foundation, while his personal interests in LEGO, chess, and comics reflect his diverse passions. Residing in Beverly Hills, CA, Bernard finds purpose in family life, underscored by a transformative car accident in 2007 that deepened his commitment to family, business, and philanthropy. Inspired by his father's wisdom, Bernard stands as a beacon of visionary leadership, inspiring future generations in business and beyond.